socialmedian: Oprah Sues Seedy Online Marketers

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Oprah Sues Seedy Online Marketers

Source: mashable

Aug 21, 2009

Summary

Banner ads that include celebrities are nothing new, and a common tactic used by marketers to improve click-thru rates. However, in most cases, the celebrities being featured aren’t actually being paid for the endorsement.

Oprah has decided to do something about it, and along with Dr. Oz and The Illinois State Attorney General’s Office have filed a lawsuit against more than 50 different marketers who have used their images without permission.

We caught wind of the suit by way of an email from Azoogle, a big online affiliate ad network, who sent a message to its members warning them about this practice in light of the suit:

“The Illinois State AG has filed actions against three parties for deceptive advertising practices in the marketing of acai berry products and other dietary supplements. Please keep in mind that the regulators are choosing to directly pursue affiliate marketers for their marketing practices. The full text of the press release can be found here.

Dr. Oz and Oprah Winfrey have also filed a lawsuit in New York for copyright and trademark infri

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