socialmedian: Google Alerts Gets PubSubHubbub, Real-Time Programmable Hooks

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Google Alerts Gets PubSubHubbub, Real-Time Programmable Hooks

Source: louisgray-com

Aug 19, 2009

Summary

The Web is speeding up, and Google is playing a big role in making how we get our information faster - no matter its type. Recently, a pair of the company's engineers, Brett Slatkin and Brad Fitzpatrick, have teamed up to roll out a new protocol, PubSubHubbub, to accelerate just about every major part of the Google sphere in which I play - from Google Reader shared items to FeedBurner, Blogger and today, Google Alerts.

If you thought Google Alerts was fast before, it's like Google went out and gave it an entirely new engine. Now, if I Google comes across a term I am tracking, I can expect to get near-instant updates saying it has been found. In a blog post today, Slatkin says its more than just about getting these terms faster and quicker, but also to help developers create tools and write Web applications that take advantage of this functionality. He writes, "Think of it as an AJAX search API that tells *you* when it finds new results. Acting upon these notifications your app could update your website, email friends, send an SMS -- the possibilities are endl ...Read the full article

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