The social web and search results support each other and are inexorably linked. It goes beyond a mere passive connection, the two create an active, virtuous cycle growing more powerful daily. I mocked up a quick version of what I view the cycle as:
The link between search and social only becomes tighter as the engines and the social web innovate and integrate together in ways which make both more valuable. From the standpoint of staying relevant and at the edge, the engines and the social web need each other. They are working together for the benefit of users, but site owners can benefit too by creating a strategy embracing the connection.
The web itself has always been social, and search and social have already reached the convergence point. The future will see an even closer, symbiotic relationship between the two.
Here are 10 reasons supporting the above graphic, that social is your future SEO strategy:
1. The engines are continuously getting smarter
Make no doubt about it, the search engines are only getting smarter at interpreting links and user data.