Photo by Chris John Beckett

Sean Stannard-Stockton wrote a reflection on my analysis of the list of “foundations that tweet”
on the Philanthropy411 blog.  I look at what was being tweeted and the voice used (institutional versus personal versus a blend).

Sean takes a point of view:

So he feels that Twitter profiles that are all organizational brand or all personal are boring and that a co-mingled approach (Institutional Profile with Personality or Employee with Institutional Association) work best because:

I think the lesson to be drawn here is that in the search for how
best to share knowledge, the key thing is to put humans at the center.
Knowledge is not some sort of physical element that we can stack in a
room somewhere and index easily. Knowledge is a concept that is rooted
in the very fact that we are human.

As we strive to build a more effective philanthropy, to share
knowledge and support what works, let’s not beco