socialmedian: Companies heed the online message - Marketing and Media

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Companies heed the online message - Marketing and Media - livemint.com

Submitted by Gautam

Aug 07, 2008

Summary

Indian companies are increasingly using online social platforms to connect a dispersed workforce as well as to reach out to elusive customers in multiple markets. While information technology (IT) firms are in the lead, mainly to foster internal communications, consumer product makers are discovering the potential of social networking sites as brand promotion tools. Read the full article

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