socialmedian: Announcing my next book

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Announcing my next book

Submitted by Robdiana from Google Reader

Aug 18, 2009

Summary

I got the itch again and will be working on my next book over the next few months. The book is being published by Jossey-Bass and will come out in May 2010.

I’ve included a description, some working titles, and chapter outline with the hope that you will share 1) what issues I’m addressing resonate with you; 2) sources and case studies that you think should be in the book.

My biggest need right now is to figure out the title — the publishing world’s schedule requires that I have a title submitted by the end of this week (I know, it’s crazy, but that’s the way it works!). So I would appreciate it if you would take a minute and respond either via comments which title(s) you like the best.

Description of the book

Talk with your customers. Listen to your employees. These are long-time, well tested truisms of business. But ask a businessperson to engage with people on Facebook or Twitter, or create a forum where employees can connect, and a look of sheer terror crosses his face. Rather than jump at the opportunity to interact, engage, and dialog with customers and emp

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