socialmedian: Bits of Destruction Hit the Book Publishing Business: Part 4

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Bits of Destruction Hit the Book Publishing Business: Part 4

Source: ReadWriteWeb

Aug 17, 2009

Summary

In this fourth part of our investigation into the ongoing changes in the book publishing business, we look at the author's point of view. What are they getting today? What would they like to get? What can they reasonably expect to get as this drama unfolds? Authors are the creative juice of the whole eco-system. If they don't create material that people want to read, no one will make any money.

Their struggles in the old model have been well documented (of course, we should have expected them to write about their experiences): the starving writer up in the garret who uses rejection letters from publishers for wallpaper is an established literary hack. In the new world of print on demand, e-books and social media marketing, the author takes center stage. Those with an appetite for it can really take control of their work and commercial fortune.

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Part 4 in Our Series

In Part 1, we looked at the three big waves crashing down on the traditional book publishing business: Google Search, e-books, and print on demand. In Part 2, we tried a bit of science fiction,

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