socialmedian: The Media Bundle Is Dead, Long Live The News Aggregators

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The Media Bundle Is Dead, Long Live The News Aggregators

Source: TechCrunch

Aug 16, 2009

Summary

Here we go again. The newspaper industry is blaming online news aggregators for its dwindling profits and inability to adapt to a world of links and truly-free flowing information. (They like it when information flows freely into their pages, but not so much when it flows out).

On Thursday, paidContent ran an essay by media consultant Arnon Mishkin called “The Fallacy Of The Link Economy” which was misguided on so many levels. Mishkin’s main argument is that:

The vast majority of the value gets captured by aggregators linking and scraping rather than by the news organizations that get linked and scraped.

It is not really clear whom he is calling an aggregator—actual news aggregators like Yahoo News, Google News, Digg, Techmeme and the Huffington Post, or anyone who links to a news story. After all, he equates the entire web to the blogosphere, which says more about his parochial industry view than about the web. In his mind, the web is the enemy and links are bad.

What really seems to concern him, however, are news aggregation sites. They threaten newspaper

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