socialmedian: Brands - be true to the Asian roots!

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Brands - be true to the Asian roots!

Source: Asian Brand Strategy

Aug 15, 2009

Summary

Some Asian brands are becoming successful well beyond Asia. But with two-thirds of the global population, growing economies, a rapidly growing middle class with an increasing disposable income, Asia still boasts only a handful of powerful brands which is a cause for concern.

Despite Asia's historical focus on manufacturing and trading activities, the global landscape could potentially face a wealth of new Asian brands in the coming years. Every country in Asia has its own list of aspiring brands just waiting to cross the local borders. In literally every industry sector, many companies are realizing the potential value creation that they might be forgoing due to lack of branding. These companies are gradually making a mark in the region having been inspired by the industry leaders. But yet not many have managed to attain international recognition.

To create iconic Asian brands true to their roots and origin, Asian managers will have to become trendsetters to a much larger extend than today. The future perspective for Asian businesses is that, in order to be suc ...Read the full article

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