socialmedian: 12 Things Newspapers Should Do to Survive

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12 Things Newspapers Should Do to Survive

Source: Mashable!

Aug 14, 2009

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Vadim Lavrusik is a new media student at the Columbia University Graduate School of Journalism. He is @lavrusik on Twitter and blogs at Lavrusik.com.

Though there are countless articles and blog posts sprawled across the web about the dying newspaper industry, this will not be one of them. Some people have even come to the conclusion that journalism itself is dying, yet in reality, journalism is expanding with social media platforms and technology allowing the former audience and sources to become the reporters themselves. Instead of dwelling on the doom and gloom, this post is an attempt at gathering voices in the journalism industry and on the web to give some thought as to what newspapers should be considering in order to survive and evolve with today’s technology-driven, short-attention-span world.

Those who think there is one silver bullet to fix the newspaper business are mistaken. Newspapers have almost always had multiple streams of revenue to support themselves and the future will likely not be any different. That doesn’t mean, however, that the money-

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