One of the top 10 questions in social media marketing asked is “How do we kick start our community?”  This post aims at providing some resources for brands that are preparing their community strategy.

The old adage of the field of dreams isn’t true -if you build it–they won’t neccesarily come. Brands must have a kick start plan to be successful with their community. Below, I’ll list out some practices I’ve heard from companies that have had successful communities, and I’d ask you chime in and add more ways, let’s get started, I’ll be as specific and actionable as possible.

How to Kick Start A Community

1. Create compelling content on a recurring basis. Brands sometimes create videos, podcasts, or stories on a daily or weekly basis that encourages members to come back.


2. Reward users who fill out their profile. Folks like to see other friendly faces, so giving them access to premium features or recognition of those who have the most complete profiles should recognized.


3. Invite community influencers and advocates to the community first –giving them first right of testi