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Only P&G, Reckitt Convey Value of Marketing in Annual Reports - Advertising Age - Global News
Submitted by Markwing
Aug 14, 2009


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If marketers want to win the battle for company resources, they must work harder to promote their contribution to the bottom line in annual reports, according to a new global survey by the Institute of Practitioners in Advertising in the U.K. Read the full article

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