For years, Facebook and Twitter have maintained a friendly coopetition of sorts, with neither one taking a firm stance against the other. However, if you believe that Mark Zuckerberg does not actively contemplate strategies for either acquiring Twitter or rendering it obsolete, please think about the landscape and monetization drivers that aren’t yet readily apparent to us as everyday consumers. This may seem like the “Social Media Summer of Love,” but in the end, there are billions of dollars and users at stake here.
I believe that eventually, explicitly or implicitly, consumers will face a decision as to which platform will host their native social OS. It’s akin to the Mac vs. PC rivalry in a way. These systems naturally coexist, however, each represents unique and diverse lifestyles and delineated beliefs, methodologies, and persona. We’re made to believe that we must make a choice, even though I actually use and enjoy both.
While some argue that a massive social network might eventually exist, I firmly believe that multiple networks will conti