socialmedian: Why companies are struggling to "get" social media

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Why companies are struggling to "get" social media

Submitted by Techn0tic

Aug 06, 2008

Summary

There is considerable talk among social media "experts" on how companies, particularly PR and marketing companies, are failing to utilise social media wisely - often getting it so wrong that they end up pissing people off. I think that we are currently seeing a change in how to communicate online which is both an evolution and a return to pre-internet values. Read the full article

Comments (3)

Christiananderson,

Aug 07, 2008

make sure you read this entire post. it is spot on.

Laconica007,

Aug 08, 2008

I know in my company it is hard to convey the "social media" cadence and why its important to treat bloggers with respect/ and to treat them as experts in network building