Google has just released two new features called “Friends Group” and “Updates” as part of a roll out of new social features it hopes users will adopt at their home page on Google.
With the Updates feature, Google is jumping with two feet into the territorial war going on between Facebook and Twitter. Those two sites have become popular by letting you make updates about what you’re doing. While Twitter lets you make updates of short messages, Facebook allows an update stream of your various activities — and so if anything, this move by Google is a direct challenge to Facebook.
Google lets you create a home page called iGoogle, and it then leverages its cross-site platform protocol called OpenSocial so that you can communicate with third-party applications from directly on your home page.
The features released today are part of Google’s continued effort to add social features to all of its offerings. Recently, it has added social features to Reader (the product that lets you read, and now share RSS feeds), and has even started adding social features to search.