Google just rolled out 18 social gadgets for its iGoogle start page. These social gadgets turn iGoogle into a far more interactive and social experience, as users can now play casual games with other iGoogle users and share videos and to-do lists right from the iGoogle homepage. As Google's Marissa Mayer and Rose Yao, iGoogle's product manager, told us yesterday, while the first incarnation of iGoogle was about connecting people with information, the service will now also focus on connecting people to each other. These new social gadgets already launched in Australia earlier this month, so this announcement doesn't come as too much of a surprise, though the U.S. launch also brings a number of new U.S.-centric gadgets to iGoogle from organizations like NPR, the Huffington Post, and the New York Times.
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All iGoogle users in the U.S. will get access to these gadgets over the course of this week and Google plans to expand the reach of these social gadgets beyond the U.S. and Australia in the near future.