Yesterday I received a copy of Rafe Needleman’s Pro PR Tips in the mail from ITDatabase. I’d seen some of the tips previously via Twitter and on the Pro PR Tips blog, but the book presents them in a nice, clean format that makes for a good read. I ended up going through all 100 tips in one sitting.

In the book the PR tips are broken down into various categories like PR basics, pitch tips, demo tips, etc. Some are practical and useful, others are pretty entertaining.

Among the ones I liked, here are a dozen that stood out:

Tip #7: Don’t thank me

When you thank me for a good review, I get suspicious. I think I must have missed something and let you off too easy.

Tip #14: Dirty Secret

Every now and then, press releases work. (Yes, writers hate blind press releases. Except when they are good).

Tip #16: Not BFFs

Dear PR Person,

We didn’t “work together” back in 1999. You pitched me. It was beautiful, but don’t make it more than it is.

Tip #21: Guest List

People I want to hear a pitch from, in descending order: CEO, CTO, VP Product Development, Janitor, Brand Marketing