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Product Managers & Marketers: What The Internet of Things Means For You

Source: ReadWriteWeb

Aug 11, 2009

Summary

Some of you may be reading our series on the Internet of Things and wondering: what use is this to me in my daily work? So one day my fridge will be able to tell me when the milk has run out, when I travel my luggage will have an RFID tag and not be lost, my home will be automated via Twitter. But none of this affects my job - does it? Well, no. But the world of Internet-connected objects will impact on your work life as much as your home life.

If you're a product manager, marketer, or simply part of a business that revolves around products (yes, things), read on to find out how this will affect you.

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When commercial products are connected to the Internet, it will introduce a whole new range of functionalities and marketing possibilities. We discussed this with Tim Berners-Lee, the inventor of the Web, back in June. Using the scenario of a household phone, Berners-Lee explained how it can connect to the Web with a simple URI (i.e. link):

"I can give a URI to my phone [...] also the company that made it can give a URI to the model of the phone. They can

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