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The New Information Goldmine

Source: Wall Street Journal

Aug 11, 2009

Summary

Suppose you could find all the socks you ever lost. Now suppose getting those socks back enabled you to earn a better living, or work faster and smarter. Wouldn’t you be willing to pay someone to locate those socks on a worldwide sock exchange? That’s the crux of a business category that some entrepreneurs and investors find pregnant with opportunity. “We think this is the next hot thing,” says Jeanne Sullivan, an executive at StarVest Partners, a New York venture-capital firm developing a specialty in this area.

Unfortunately, the business world has given this baby a jargony name: Data as a Service, or its diminutive, DaaS. It rhymes with SaaS, its better-known cousin that stands for Software as a Service. SaaS is the catchall name for on-demand software applications like those on an iPhone. DaaS, in contrast, recognizes that software is becoming a commodity; it’s data mixed with software that’s king.

DaaS offers some intriguing possibilities for start-up types—a chance to build a lucrative business that can grow rapidly without needing a big workforce to kee

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