socialmedian: Comments – The missing link in your social media toolset

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Comments – The missing link in your social media toolset

Source: Robert Scoble's shared items in Google Reader

Aug 10, 2009

Summary

Among the methods and technologies that are often heralded as the key to being an influencer within social media you seldom hear “Comments” mentioned as an integral piece of your online presence. Blog comments are underrated and unsexy in these days of new media but you’ll do yourself a great disservice if you overlook their importance. To understand their critical role we must consider the method and technology of blog comments.

Technology: Spread the word

Using the right blog commenting platform can make or break your reader interactions so it is vital that you make the right decision about the underlying technology. Commenting systems come in 2 main flavors, they exist as a standalone systems built inside of a blog or they are integrated via a 3rd party.

Stand-alone systems are installed by default with any blogging platform so they require little to no setup, unfortunately they also have a dreadful Achilles heel. Stand-alone commenting systems are an island that only exist within your blog. You’ve trapped a major reader input system within the confines of yo

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