socialmedian: Social Media, What’s the Rush?

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Social Media, What’s the Rush?

Source: Google Blog Search: "social media"

Aug 09, 2009

Summary

A couple of interesting notes from twitter pals this week. @kanter alerted me to a post by Alexandra Samuel, “Don’t Keep Up with Social Technology.” Ms Samuel makes the point that when you spend a lot of time trying to keep up with all the changes, new tools, new techniques, new options that you are taking time away from actually using social media to get work done. She states it thusly:

The minute you stop trying to keep up, you open a far more exciting possibility: getting ahead with what matters to you, your team and your business.

There is no magic solution that will emerge; you just have to choose the available tools that will do the job for you. (She also provides, by analogy, a delicious observation by a friend who watched her poring over organizing options at IKEA: “there’s no combination of boxes that’s going to turn you into an organized person.”)

Recent research by Jakob Nielson, Social Networking on Intranets, via @sammarshal provides deep insight into the adoption of social media inside enterprises. It begins by suggesting that with respect to resp

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Comments (1)

Hutch,

Aug 09, 2009

"Ms Samuel makes the point that when you spend a lot of time trying to keep up with all the changes, new tools, new techniques, new options that you are taking time away from actually using social media to get work done."