socialmedian: With MobileMe, Apple Bites Off More Than It Can Chew

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With MobileMe, Apple Bites Off More Than It Can Chew

Source: TechCrunch

Aug 05, 2008

Summary

When Phil Schiller, Apple’s senior VP of Worldwide Product Marketing, introduced MobileMe onstage at the WWDC keynote in June, the audience was wowed into believing that the most stylish hardware and software company had transformed itself into a formidable Internet service provider right before its eyes.

MobileMe not only promised to be exceedingly functional - an “Exchange for the rest of us” that would synchronize our emails, contacts, calendar appointments and photos across devices using push technology - it was also exceedingly beautiful. By applying its legendary design expertise to the SproutCore JavaScript framework, Apple had created a browser-based hub that not only empowered consumers with device flexibility; it also raised the notion that Apple would become a major player in cloud computing, even if MobileMe was technically only an upgrade to the six-year-old .Mac service.

But alas, the transformation has proven itself to be more of a slog than Apple had hoped. After a false start, persistent outages, and all-around bugginess, Steve Jobs has admitte

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