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Becoming less than human.
Submitted by The Puck
Aug 05, 2008


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Summary
I am not a brand.

There, I said it. I know, some people will deride me for not accepting, not cherishing my personal brand, but know this: I am not a brand. I am me, Chris Cavallari. What I do is operate cameras, create art, make media. Who I am is so much more complicated than just the moniker “Chris Cavs,” by which most online people know me. Read the full article

Comments (2)
Fourlittlebees,
Aug 05, 2008
I knew I wasn't the only one who didn't think of herself as a brand.
Reply


Isthisstupid,
Aug 05, 2008
Amen! The personal brand hype is why I'm keeping myself out of this particular online nom de plume: it's not about me, my name, or my 'brand'.
Reply


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