socialmedian: Are Social Media Jobs Here to Stay?

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Source: Mashable!

Aug 04, 2008

Summary

Let’s face it: Social media has become one of the hot buzzwords in tech circles. It used to be Web 2.0 and social networking, but now we have moved on to a broader term that encompasses not only social networking, but blogs, podcasts, user-generated content, social bookmarking, microblogging, and lifestreams. The rise of all these forms of new media has also created demand for people who can help companies position and market themselves within this new realm.

Jeremiah Owyang of Forrester Research has been compiling a list of people who hold social media jobs. The list is nowhere near comprehensive, but the company hiring social media marketers, community managers, strategists, specialists, and consultants is impressive. Microsoft, IBM, Intel, GM, Cisco, AMD, Nationwide, MTV, and Google are only the beginning of this list. Companies big and small are hiring people at a rapid pace for social media roles.

But a year or three from now, will companies still be hiring for these positions? Should you be adding to your credentials so you can market yourself as a

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Comments (8)

Web2marketing,

Aug 04, 2008

best Mashable article ever!!!

Kendra,

Aug 05, 2008

This is a legitimate position within a marketing firm and I believe will only grow.

Charlesheflin,

Aug 05, 2008

We are seeing undeniable evidence that what Mashable says here is 100% on point.

Jkleske,

Aug 05, 2008

I think we haven't even began to really understand what potential lies in social media. I recommend reading Groundswell to get a glimpse.

Billso,

Aug 05, 2008

That's a good question. Can the industry make a compelling case for the business value of social media?

Ragtag,

Aug 06, 2008

Hmm.. may be social media will become part of more peoples jobs rather than having loads more people just look at social media.

Bob Sibdu,

Aug 06, 2008

I hope so!

Jasongoldberg,

Sep 28, 2008

@bob_sibdu @ragtag @billso @jkleske @charlesheflin @kendra @web2marketing I just re-read this one. Great article. Every company has to get socialmedia or it will *get them* first.