socialmedian: The Journalist’s Guide to Facebook

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Source: mashable

Aug 03, 2009

Summary

Leah Betancourt is the digital community manager at the Star Tribune in Minneapolis, Minn. She is @l3ahb3tan on Twitter.

Celebrities like Martha Stewart and Bill Gates might find Facebook high maintenance, but the world’s largest social networking site can be invaluable to journalists. Facebook gives reporters a means to connect with communities involved with stories, find sources, and generate leads. For media companies, Facebook is a way to build community and reach a larger audience.

Journalists and the institutions they write for are finding Facebook to be an important resource in conducting the reporting that they do. Reporters and media companies are using Facebook to engage with their audience, connect with sources and build their brands.

Finding Leads on Facebook

In April 2008, Ivan Oransky, who at the time was the managing editor, online, of Scientific American, joined Facebook. Shortly after setting up his new Facebook account, he accepted a friend invite from bioethicist Glenn McGee, the founder of the Alden March Bioethics Institute, who had once wo

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