socialmedian: Why Google Reader Might be the Missing Link in Your Social Media Workflow

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Why Google Reader Might be the Missing Link in Your Social Media Workflow

Source: pixum's shared items in Google Reader

Aug 01, 2009

Summary

I wrote in length about identifying and implementing a social media workflow as a way to make social media work for you and your organization while not becoming overwhelming or too much of a time suck. Today I want to look at a particularly powerful tool that is often under-utilized in social media workflows. Google Reader not only makes reading and sharing news easy; but it is also an important tool in building your following and reputation as a thought-leader online. In this post I’ll show you how I use Google Reader to engage followers, build credibility and thought leadership, stregthen relationships and improve visibility across the social Web and Twitter in particular.

The premise is simple – share links to articles, blog posts, podcasts and videos relevant to your area of interest as a way to provide value to the people that follow you (and hopefully their followers as well via retweets) by being a filter that identifies high-quality content in the river of noise that is the Web.

This is not an exhaustive overview of the benefits and short comings of

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