socialmedian: ONLINE CONVERSATION MANAGEMENT AND THE ROLE OF THE COMMUNITY MANAGER

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ONLINE CONVERSATION MANAGEMENT AND THE ROLE OF THE COMMUNITY MANAGER

Submitted by Tony Effik from blog

Jul 30, 2009

Summary

The Hydra was reputed to be a many-headed creature killed by Hercules as one of his Twelve Labours. The distributed conversations we are now trying to handle through social media have now also become a many-headed Hydra that we can't kill, but that we have to find ways of managing if we are to have more effective online conversations.

A while back I wrote a blog post called strangers in a community of the likeminded about turning my blog into a community, and I started using tools, like MyBlogLog, Digg, and recently Social Median and Businessweek's Business Exchange. I now have more readers off of my site through RSS, and other distributed content techniques than on my site.

One of my posts, as analyzed by Google Feedburner, has racked up more views through my feed than my blog has had visitors this year. This is partially good news, as it shows the post has gone viral, but it has gone viral through re-publishing, and bookmarking into some anonymous ether.

One of the great advantages of the social media revolution is the ease by which you can distribute conten ...Read the full article

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