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Taking social networks abroad - Why MySpace and Facebook are failing in Japan
Submitted by Scbalazs
Aug 04, 2008


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Summary
Sized at an estimated $5.6 billion in 2007, Japan boasts one of the biggest online advertising markets in the world – a huge potential just waiting to be tapped by foreign social networks. The world’s two largest social networks, MySpace and Facebook, barely register in Japan. As the Google Trends for Websites chart above shows, local social network Mixi is outpacing both in Japan. On Alexa, Mixi is ranked the No. 6 most popular site in Japan, compared to No. 95 for MySpace (Facebook doesn’t even make it into the top 100). MySpace and Facebook are trying - but why are they failing? Read the full article

Comments (3)
Ikaseattle,
Aug 05, 2008
Pretty good analysis of why US SNSs are not successful in Japan. The same is true for China and Korea.
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Amsall,
Aug 05, 2008
Success factors in Japan: Get in fast, show some respect, and find a local partner
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Melgallant,
Aug 07, 2008
It's interesting to read how people use technologies differently based on cultural preferences and norms.
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