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Why the Starbucks "15th Ave" Store Is Doomed to Fail - Peter Merholz - HarvardBusiness.org
Submitted by Hutch from Google Reader
Jul 30, 2009


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Hutch,
Jul 30, 2009
"But 15th Ave Coffee & Tea is an experiment doomed to failure, because there's no way a corporate coffee chain can create an authentic neighborhood coffeehouse experience. Your favorite local coffeehouse is the product of someone's passion, dedication, and probable borderline craziness. 15th Ave is the product of corporate product design and development."
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