socialmedian: What the Horizon Realty Fail Can Teach You About Social Media

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What the Horizon Realty Fail Can Teach You About Social Media By ajay

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Source: Copyblogger

Jul 29, 2009

Summary

If you haven’t heard the story yet, a Chicago real estate company called Horizon Realty Group filed a lawsuit against one of its tenants on Monday. She apparently made a snarky remark on Twitter, claiming that the company “didn’t care” about mold in her apartment.

Horizon is suing her for libel, looking for $50,000 in damages to their reputation.

She only had about 20 followers, so this looked like a pretty harsh David and Goliath story. Unfortunately, Horizon’s legal and PR teams forgot what happened to Goliath.

By Tuesday afternoon, the story of Horizon’s lawsuit had hit trending topics on Twitter. Which means that a peevish remark made in front of 20 people has now found its way to hundreds of thousands.

That megaphone is a lot more powerful than you think it is

Think you just have 20 followers? Think again. Your tweets are findable both on Twitter search and Google. And it’s a routine practice for any smart company to look for its name regularly using both services.

Think the customer who just infuriated you has just 20 followers? Think again. Angry tenant Am

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Comments (1)

Tweric,

Jul 31, 2009

Of the five things to keep in mind about this internet 2.0/3.0 thing, here are two BIG ones: persistence and replicability.

Well scalability too; read more here: http://www.danah.org/papers/talks/MSRTechFest2009.html