socialmedian: Case Study #1, part 3 – Making Louis Gray a Mommy Blogger

User-submitted headlines for this story

Clip

Case Study #1, part 3 – Making Louis Gray a Mommy Blogger

Submitted by Louisgray from Google Reader

Jul 27, 2009

Summary

Let’s take a quick look at Louis Gray’s “Father” hat that I mentioned in “Part 1” of this hypothetical case study and how it might earn him some money.

Under any hat, there may be one or more subhats. Since Louis has twins, his personally chosen father hat might look like this:

Parent

Father

Twins

Paternal

Boy/girl

Toddlers

Louis can be offered discussion groups to participate in, for any of these hats and subhats. Like maybe he’d like to learn more about typical twin behavior as they get older and wants to talk to parents who have boy/girl twins of various ages. Or Louis can create his own groups, if he so desires – perhaps inviting local people he meets from the Parents of Twin Toddlers social area, for example, to potentially create playgroups.

But even if he doesn’t participate in groups about parenting, he can still make content for them.

Let’s say that Louis decides to create a “lesson” on how to get your toddler(s) to eat vegetables, which is a video he has (hypothetically) shot. He uploads it wearing his “Father-toddler” hat.