socialmedian: 5 tips for dominating local

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5 tips for dominating local

Submitted by Avi from Google Reader

Jul 27, 2009

Summary

Five basic tips for dominating local. If you’re a local business, local musician, local event planner, local anything, you need to try these methods.

1. Optimize your site or microsite for local. Buy a local domain name, like Boston Martial Arts. When people are searching for generics, they’ll Google for your locality and the generic term – and chances are generic terms are more likely to be available at the local level.

2. Register for local. Set up your Google Local Business Center. Get events into local calendars like Craigslist for your city.

3. Recruit local. Hit up local message boards, follow people locally on Twitter, find discussion groups and email lists that are local and introduce yourself to your community.

4. Be at local events. Attend things like PodCamp Boston (if you’re in Boston, obviously), or create your own PodCamp, BarCamp, TEDx, or other event for your area.

5. Go local offline. Got a business you’re promoting? Look at local delivery systems to enhance your business. One of my friends who is an avid local marketer promotes his business thro

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