Shopper Marketing [shop-er mahr-ki-ting] - noun. 1. In-store advertising, promotion and design initiatives that align with and extend supplier equity-building objectives while simultaneously creating a source of differentiation for participating retailers through tailored executions that address specific shopper need-states and activate purchase at the point-of-sale.  Source: Marketing Leadership Council

The concept of Shopper Marketing is a relatively new tactic in the marketing toolkit.  It is only since the mid 1990’s that agencies such as Saatchi & Saatchi X, Arc Worldwide, DraftFCB, and Integer have emerged under the premise of turning shoppers into buyers by tapping into the so-called First Moment of Truth.  And it’s no wonder this discipline has emerged when you consider these facts about the store:

• Each week, over 127 million customers walk through a Walmart in the US, versus 68 million people who watch ABC, CBS or NBC Evening News on average.


• Studies estimate that 70 percent of purchase decisions are made in-store and 68 percent of in-store purchase a