socialmedian: Identifying a social media workflow

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Source: Robert Scoble's shared items in Google Reader

Jul 26, 2009

Summary

Whenever I start talking to people about social media invarably the question arises “Where do I find the time?” It’s easy to understand where they’re coming from. After sitting through several hours of eye-opening presentations about a brand new world of communication and engagement people sit back and think “but I already can’t get everything I need to do done,” and so they come asking “Where do I find the time?” A fair question to be sure. Trying to Tweet, Facebook, LinkedIn and YouTube all while trying to do whatever job you’re supposed to be doing seems fairly impossible at the onset. It’s almost enough to give up and go back to what you’re used to and comfortable doing. Which is exactly the wrong impluse.

Change always feels uncomfortable. And unless you’re forced out of that comfort zone its difficult to take the steps you need to take to get out and move forward. So what I try to do when talking to people who feel overwhelmed by the prospect of social media is talk to them about email. And cell phones. Because I often speak to and work with pe

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Comments (3)

Marcel,

Jul 26, 2009

"What I explain to them is that in the same way that email and cell phones have pervaded how we do business and (more importantly) connect with one another, social media is again revolutionizing communication. With hundreds of millions of people using social media every day (and sites like Facebook adding 750,000 a day) that using social media is no longer a choice for those who wish to remain relevant and engaged with their friends, colleagues, mentors, business contacts and prospects."

Mansibhatia,

Jul 26, 2009

Handy tips on how to use social media to your advantage without taking time away from your day job.

Cjbart,

Aug 02, 2009

Good Points, but like all things the Fun can detract form the Main Thing.
I have been relationship Social Marketing for almost 50 years, and these new systems are a boon for me...
but I always Monitor Time and results.
I earn my Money Consulting with people, I meet them on the Net True, but the contact, personally, is where the Joy comes form