When Dion Hinchcliffe talks about enterprise 2.0 adoption I listen (e.g. Dion Hinchcliffe Enterprise 2.0 Conference Workshop). Here is another recent classic, 12 Rules For Bringing 'Social' To Your Business, that I want to share with you. It applies to enterprise 2.0 as much as Web 2.0. He set the stages for his twelve points by defining what this transition to social business is about, “It's how those companies are going to make the transition from traditional 1-to-1 relationships with their partners and customers to a one-to-many community relationship where the company is only another member of an endless ongoing conversation. This conversation will be the very lifeblood of companies in the future and consist of all the ideas, concerns, solutions, news, learning, product development, sales, marketing, customer service (i.e. the fundamental fabric of the organization) taking place between anyone, anywhere who feels they have a stake. He adds that we have a long way to go to get there but there have been some starts.

I am not going to repeat all twelve point