socialmedian: Social Media Case Study: Dairy Queen

User-submitted headlines for this story

Clips

Source: MichaelFruchter.com

Jul 21, 2009

Summary

——–

It’s no surprise that in this digital age corporations are actively engaging their customer base through social media. I can list hundreds of companies who successfully quote on quote “get it“. I thought I would focus on one, Dairy Queen.

—

Dairy Queen, for those of you who are not familiar with the brand, is an ice cream company at heart. They have been around since 1940, and have established themselves as the leader in the soft serve and fast food restaurant industry. Fast forward 70 years, 5,600 + domestic store locations, and internationally are in more than 20 countries, the brand is a well recognized icon all over the globe. Dairy Queen by nature is a very social brand. Like many other major corporations they rely on and still use traditional media for advertising. In 2008 that all changed. They embarked in the world of social media and never looked back, thanks to my predecessor, Adam Singer, former Director of Digital Strategy at Pierson Grant PR, where I currently work. Adam was the catalyst and driving force behind Dairy Queen’s involvement in s

...Read the full article

Comments (1)

Jenniferl,

Jul 21, 2009

Like the strategy great news for the Dairy Queen