socialmedian: How good communications can build trust in your company's leadership

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How good communications can build trust in your company's leadership

Submitted by Judithgermain

Jul 21, 2009

Summary

It's earnings season -- and in the wake of a less-than-stellar Q2 performance, many companies will take this opportunity to make changes at the leadership level. Sure, it wasn't the executive who designed the product that didn't match the consumer research, and it wasn't that leader who failed to make his or her sales quota for the quarter.

But when it comes down to performance, business isn't always fair. And just like when the Nats fired Manny Acta, if results are not meeting expecations, the leader is held accountable.

So what does that change at the top mean for internal communicators? It often falls to us to help position the new leader and introduce them to the employee population, helping the new executive start off their tenure on the right foot with a workforce that is increasing worried about job security, the company's solvency, and the overall health of the U.S. econ Read the full article

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