socialmedian: Media Loves Twitter This Much: $48 Million A Month (At Least)

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Media Loves Twitter This Much: $48 Million A Month (At Least) By nishith

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Source: TechCrunch

Jul 20, 2009

Summary

If Twitter needed to pay for the media coverage the company and service gets across the board, it would have spent almost as much in 30 days than the $55 million that has been invested in the company since its inception in 2006. That’s the claim of VMS, a media intelligence company that monitors news coverage on television, radio, newspapers, magazines, and the Internet.

AdvertisingAge got more details from the company about its research, which pegs the total of media coverage given to Twitter the past month to be worth $48 million. As AdAge points out, that’s about half of what Microsoft plans to spend marketing Bing.

Online, Twitter received 2.73 billion impressions, undoubtedly a bunch of them thanks to TechCrunch. Television contributed to 57% of the PR value, newspapers 37% and magazines 5%, according to VMS. As the monitoring company’s CEO Peter Wengryn explains, the total coverage may be much higher than what the firm could possibly monitor, since it doesn’t take into account mentions in smaller newspapers in the United States and media coverage in the r

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Comments (4)

Coldacid,

Jul 20, 2009

And Twitter probably loves the media attention it gets. What it DOESN'T love is its users and platform developers.

Symonthuo,

Jul 21, 2009

It will be interesting to watch and see what's pinnacle...

Nishith,

Jul 21, 2009

@coldacid In what ways do you think it doesn't love its users and developers?

Coldacid,

Jul 22, 2009

@nishith Read my and Jesse Stay's blogs and you'll see why. When it comes to developers, they make Apple look friendly and open. And when it comes to users who are having problems, their support system is more secretive than a cabal of KGB agents.