This has been enough of an issue over the past few weeks that I felt it warranted addressing with a post. Indeed, it’s something I should have written a long time ago. As they say, better late than never. So, I present to you my Twitter follow policy, which comes bundled alongside a lot of bonus thoughts and observations. Feel free to pick out the bits that are most relevant; indeed, I encourage you to be selective, because that’s the point.

For me, Twitter is a tool. I enjoy using it immensely – I’m very, very passionate about the platform – but it isn’t somewhere I go specifically to relax or unwind, and it isn’t somewhere I go to hang out or chat with friends. It can be all of those things from time to time, or during the course of any given day, but these aren’t the reasons why I use the service.

Increasingly, Twitter is work. I write about Twitter on this blog, and in my actual job I work with clients on their Twitter (and social media) campaigns. Hence, my focus tends to be on the business end. I use Twitter to position myself on th