socialmedian: New Twittergate finds: Google hysteria, plans for world domination and a “happiness committee” to boot

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New Twittergate finds: Google hysteria, plans for world domination and a “happiness committee” to boot

Source: VentureBeat

Jul 16, 2009

Summary

Two days ago, TechCrunch received hundreds of stolen Twitter documents. After hours spent sifting through them, TC has brought a few to the fore — many of them detailing backroom meetings with Google, Microsoft and other heavyweights, as well as product planning and company goals. Prime among them: “be the pulse of the planet,” i.e. get to 1 billion users.

There’s way too much content to post and dissect here — TC’s meandering story is proof of the notes’ rawness and disorganization, and it wouldn’t make any sense to republish their finds. Instead, here is a bulleted list of takeaways from the hacked documents — particularly notes taken during executive-level meetings these past few months (follow the links for the relevant docs):

- Fast facts: The Twitter TV show pitch did exist but was killed before much could be known about it; the revenue goal was pegged at $1.54 billion a year with $1.1 billion net earnings; and the objective headcount was 5,200.

- The pie in the sky goal: Get to 1 billion users, at that point Twitter would be like a central nervous system