socialmedian: Breakdown: The Five Ways Companies Let Employees Participate in the Social Web

User-submitted headlines for this story

Clips

Breakdown: The Five Ways Companies Let Employees Participate in the Social Web

Submitted by Jlewin from Google Reader

Jul 15, 2009

Summary

Consider this a supplement to my latest report on “How Companies Should Organize for Social Computing“. I continue to get questions from clients, and have spent time with more large brands are connecting with customers. Diving in further, I’ve noticed that there are three ways that companies allow employees to participate. Update: On a related note, I gave my thoughts to CNBC about the roles of social within corporations.

Breakdown: The Five Ways Companies Let Employees Participate in the Social Web

Type One: We Have No Clue

This model, where brands have no rules, no guidelines, and therefore no resources to help employees –it’s a freefor all. I often see companies that are just waking up to these impacts be exposed and naked, without any formal process or plan in place. Listening out names isn’t going to help here, as every company will have gone through this in the preliminary stage, it’s natural.

This is similar to: The mid 90s when many employees in a large company were creating the corporate website –often running off a personal computer under a des

...Read the full article

Comments (0)

Add Your Comment