I just read a puff piece on LinkedIn about how every website NEEDS (his empahis not mine) online video.  It was put out by a guy who, amazingly, is a partner at a company that makes online videos.  The title of the piece was 3 Reasons Every Website NEEDS Custom Marketing Video Today! Of course it had to have an exclamation point at the end of it (!).  Gotta have one of those.

If you write with hype, you often, in my mind hurt your credibility and the issue that you’re addressing.  The title is wrong - not every site NEEDs custom marketing video TODAY.  Most probably don’t and that will continue into the future.  That being said, online video can be a geat tool and is often overlooked and underestimated.

Knowing this, I responded with a new post on LinkedIn that I figured I’d share.  Just a quick set of pointers on what to look out for if you’re looking to use video successfully for your company site, blog, or product minisite:

1) Compelling Content

Whatever you’re having produced, make sure that it satisfies the needs of likely viewers. They don’t have to hear s