By: @BrianHawkins an assistant organizer for BostonSEO.org and Affiliate Marketing Manager for Pingo.com an International calling card provider

Boston search engine optimization meetup held its 47th networking event with about 51 attendees. The event kicked off with drinks and goodies from food sponsor Todd with Keyword Advisors that provide home improvement sales leads online. The conversation was focused around content creation based on the events guest speaker @ByronWhite, founder of LifeTips.com & IdeaLaunch.com a content marketing agency.



About Idea Launch:

They hire “guru’s” for content creation on LifeTips.com and client websites. For example, they create 250 articles a month for Walmart.com and completed a project to do 200 articles around toothpaste & dental health for Oral B.

Content writing for the web:

“The art of listening to the wants and needs of your customers and the science of delivering it to them in a compelling way”

Presentation Notes:

The future of web content:

The new way of writing content is to do A/B & multivariable test to l