socialmedian: BlackBerry Gets a Social Network: But Will You Use It?

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BlackBerry Gets a Social Network: But Will You Use It?

Source: Mashable!

Jul 14, 2009

Summary

If you’re the owner of a BlackBerry or an iPhone, you probably know that there’s a special bond that links these people together. Whether it’s BlackBerry thumb or iPhone apps, there are so many shared experiences on which to form a connection. Enough so, apparently, to justify a BlackBerry-specific social network: MyBlackberry.

The new official BlackBerry community, launching tomorrow, has a great deal of community and connection features. And while it offers social profiles, app recommendations and more, BlackBerry’s real goal is feedback and getting customers to answer each other’s support questions.

MyBlackBerry, as you can see in the screenshot below, is discussion-centric: it allows users to ask questions on three primary topics: apps, BlackBerry tips and tricks, and accessors. It also customizes the experience based on your BlackBerry model, so you won’t see accessories for the Storm if you have a Bold. From what we were told, RIM (the makers of the BlackBerry) is trying to gauge user input to improve their product.