socialmedian: How to Measure Social Media ROI for Business

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How to Measure Social Media ROI for Business

Submitted by Mani Karthik

Jul 31, 2008

Summary

Social media measurement is one of those topics about which everyone has an opinion, but nobody agrees on the solution. The question about how to measure the return on investment (ROI) for social media participation comes up in every workshop I deliver, as definitive, statistic-based metrics seem to be the primary way communicators feel they can secure approval and budget for these programs from their management teams. Read the full article

Comments (7)

Web2marketing,

Jul 31, 2008

this is of course one of the most important points for my customers - the question is if you really can measure the social impact longterm

Mani Karthik,

Jul 31, 2008

And I think every client should ask this Q. I see it as an opportunity to convince them.

Sinnmacher,

Jul 31, 2008

http://www.slideshare.net/gregverdino/a-framework-for-measuring-blog-success

Primal5,

Aug 01, 2008

Great Article

Digitalfemme,

Aug 01, 2008

As usual, another great and useful article by Aaron Uhrmacher. Glad to see it got 'clipped' here.

Xcelwealth,

Aug 01, 2008

Social Marketing couldincrease ROI enormously. The Question is if the money spent really all that great? I feel there are free ways that actually could increase your potential.