NBC Universal's Sci Fi Channel is trying out Twitter to build buzz for its new program, Eureka.
NBCU shop Fallon has set up a Twitter account in the persona of S.A.R.A.H., an artificially intelligent, talking house that plays a central role in the series. For the past two weeks, S.A.R.A.H. has been behaving like other users of the service, which is a cross between instant messaging and blogging (www.twitter.com/_s_a_r_a_h_). Read the full article