socialmedian: What Happened To Accountability?

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What Happened To Accountability?

Source: The Brand Box

Jul 09, 2009

Summary

Perhaps this isn’t a new trend, and is something that’s pervasive. Perhaps I’m just getting more visibility to it because of my immersion in fast-moving media environments.

But there’s a startling lack of accountability swirling around right now, both in business and individual senses. And it’s arresting to me.

This isn’t a post with the answers. Rather, it’s a post fraught with questions (and as usual, a pile of opinion). I need your help to think it through. Am I crazy?

Shortcuts In Business Social Media

I posted recently about how social media is much more about culture shift than operational capacity. And in the comments, my astute friend Olivier Blanchard discussed the social media industry’s responsibility to better teach and educate about what social media is and isn’t.

I agree. But. Yes, I think we need to continue emphasizing social media’s impact as a core business philosophy and not just a set of tools and technology, and raising those points enough to drown out the shortcut seekers. But I also maintain that businesses have to WANT this to work for them

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