socialmedian: Gmail Should be the Hub of Your Company's Social Media Strategy

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Gmail Should be the Hub of Your Company's Social Media Strategy

Source: louisgray-com

Jul 08, 2009

Summary

Back in March, I talked about how you can cleanly separate personal and work social media personalities, and suggested a list of tools that I use to make sure I don't blur the two. But as I talk with companies getting started in the big world of social media, one thing that keeps becoming clear to me is that they need to be using Gmail as the communication hub for their strategy. By using Gmail, companies can centralize all social media-related communication, make it available to third-party vendors who may be participating, and easily integrate with other Google tools.

One of the major hurdles in most companies looking to take on social media for the first time is their need to relax and reduce the amount of control they have over their message and who is engaging. Similarly, for some, the concept of having company-operated data, in the form of e-mail messages, on a third party site, can be daunting. But realities are that often, multiple hands are part of the strategy, and multiple people, including potentially the PR firm, need to be able to log in, making ...Read the full article

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