socialmedian: Behind the launch of 702.tv

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Behind the launch of 702.tv

Source: mcwflint's shared items in Google Reader

Jul 03, 2009

Summary

Shortly after our team had met Brian Greenspun, the Las Vegas Sun president and editor asked us if we could please work with him to figure out a way to inform those who didn’t want to be informed, or who didn’t even know they needed to be informed.

It was one of the noblest things our team had ever been asked to accomplish.

Our answer to his request debuted a few weeks ago. It’s called 702.tv.

I would love to tell you we planned it on purpose, but it was just a coincidence that 702.tv formally launched on the exact same day that analog TV died in the United States.

702.tv is currently a twice-weekly, 30-minute show on a local television station with repeat runs on the local 24-hour news cable station, along with downloadable versions for HD over IP (think AppleTV), segments on our constantly updated YouTube channel, and clips on all of our Greenspun websites here in Las Vegas.

We also are close — knock on wood — to finalizing some other interesting, national distribution deals, as well.

We called this project 702.tv because 702 is the area code for Las Vegas phone

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