socialmedian: Twitter Usage Plan for Success

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Twitter Usage Plan for Success

Source: KyleLacy.com

Jul 06, 2009

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Summary

Twitter is the talk of the town from marketing firms to small business owners… how do we use this tool to increase leads and drive growth? This seems to be the question most people are asking across the business landscape. If you are skeptical and a little confused… believe me… you are not alone. I am immersed in social media on a daily basis and I am still testing strategies when using Twitter.

We are all trying to figure out this new world of online communication.. so where do you start when diving into Twitter.

Twitter is just another tool in your (business) aresenal to drive brand awareness across a specific group of people. So what do you do when first starting out? Limit your twitter use. It is extremely important to build out a usage plan for Twitter when first starting out on the tool.

An example:

Phase 1

Use Twitter for 30 minutes a day

Add 10 strategic relationships to follow every two days (between 30-45 followers a week)

Tweet (send a twitter message) three times a day

Write down all strategic relationships or new business leads formed when using Twitter

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